The proof is in the pudding...

Your marketing material is very important. It’s out there, working for you as a salesperson and as we all know, first impressions are very important. Therefore, it’s vital that it’s perfect and gives exactly the right first impression.

Here at IceBlue we believe in proofing everything. We know that aoccdrnig to rseearch at an Elingsh uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is that the frist and lsat ltteer is at the rghit pclae, so it's easy to miss little mistakes. Therefore we check, check, and check again; and maybe once more for luck. While we have proofers on site, most items get passed round the whole office to be double- and triple-checked.

Last night I spotted something which (aside from making me laugh out loud) proved my point about checking and double-checking things; an advert in my local paper which boasted

“Free 5kg bag of charcoal when you buy any of the above packages *while socks last”

Did you spot it? Well, what socks have got to do with anything is beyond me but be warned - once they run out of those, you can’t have any charcoal!

Another prime example occurred a few years ago but is most definitely still worth a mention; a Christmas hamper supplier somehow managed to release thousands of copies of their annual catalogue without spotting the huge bluebottle fly perched on top of the turkey in the main picture. How that one slipped through (the picture, not the fly!) is beyond me, but I would put money on the fact that it probably didn’t do their sales or reputation much good!