Monday, 18 February 2008

Useful fun things

Oops ... good intentions never last, do they? We’ve been so busy here in the creative team (opening Valentine’s cards, of course!) that I didn’t have time to update this blog last week.

So. Here are some treasures the IceBlue magpies have picked up lately ...

Matt was drawn to those freebie cards you get in stands at the cinema, distributed by Boomerang Media. We love John McGlynn’s “Yellow” and “Freckle Face” by illustrator/ceramicist Lucinda Grace. They’re not displayed on the Boomerang website, unfortunately, but the e-cards are sweet if there’s someone in your life who’d appreciate a little hello this week.

Talking of postcards, Emma spied something tasty by the Vegetarian Society (also via Boomerang): their Seedling Showcase. It’s to promote their Seedling symbol of approval on vegetarian food. As a committed (but not militant or holy, I hasten to add) veggie myself, who unwittingly ate some lard last week on holiday in Poland*, I’m all for the Seedlings. Check out these creature-friendly postcards.

* Don’t ask.

Finally, here’s an example of a company that perhaps doesn’t have the biggest marketing budget, but who are doing good stuff with their marketing nevertheless. We got a nice leaflet from ovenu.co.uk last week, showing a leopard-print legging-clad lady with her bottom sticking out of the oven, and logged on to their website to see a video of their oven-cleaning people in action – plus a funny feature on the dirty truth about self-cleaning ovens. Just goes to show that you don’t need the most expensive website to make your marketing attractive.

That’s all for this week. Feel free to send me your thoughts and links for next time. x

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