Howdy Doody!

The office has undergone a bit of a shuffle around recently, moving over the road to a building with a real roof, stairs and everything; so it’s quite literally onwards and upwards. We’ve also now put all the creative heads in one space which means the ideas are flying around thicker and faster than ever – along with the office banter!

Creative Director Emma is back in the office after giving birth to the lovely Summer (who can often be found in her cot in Em’s office happily gurgling away). Now we’re all on edge every time Matt’s phone rings as his wife is due to pop any day now too!

With all these babies around the place, it got me thinking about the importance of names; in particular, product and company names. One product which has been getting a lot of press recently is the new energy drink called ‘Cocaine’. The controversy and media surrounding its release has simply served to provide free publicity for a product which so far I haven’t seen one advertisement for – and yet everyone I know has heard of it. In short, though there will be those who are very much against the product and will probably boycott stores selling it, it also perhaps proves the expression “there is no such thing as bad publicity”.