Top Tips for Writing Copy for the Web

So Day 2, first day at school nerves gone as I didn’t get my lunch money nicked or my pig tails pulled yesterday and all the kids talked to me in the playground. There aren’t even any Hitler teachers and definitely no bullies….result! So my regression to childhood has ended (why is it that a perfectly competent and confident 30 something turns into a gibbering wreck, a school bag of childish nerves the night before a new job?......Answers on a postcard please, or just post a comment), anyway I have returned to adulthood (age doesn’t necessarily equate to maturity or seriousness by the way, just more wrinkles) so on with the Top Tips.

I thought I’d start with something close to home - how to write good copy for the web.

As you probably know people read web pages differently than printed pages. They don’t really read, they scan, stopping only when something interesting catches their eye, therefore writing successful web copy means writing scannable web copy.

5 Ways to Write Scannable Copy for the Web:

1. Use bullet points to summarise content.

2. Highlight selected keywords using bold, italics, or by underlining.

3. Use sub-headings.

4. Present one idea per paragraph.

5. Use the pyramid style of writing – that is to present key points and conclusions first followed by less important and background information.


That’s all for today folks. Comments welcome.

First Day at School

Well I’m the newbie here at Ice Blue MD, officially the new copywriter and part of my job is to be the spokesperson for this bubbling melting pot of creativity by writing this blog. My intention (Note: Intention isn’t the same as a Promise!) is to bring you regular Top Tips on all the services we offer here from graphic design, web design and SEO to writing killer copy in the hope that you’ll get hooked and keep coming back for more. And just to keep things flowing I’ll try to throw in a few interesting, although sometimes irrelevant, snippets to brighten your working day.

Today’s totally fun tool comes courtesy of our web design guru Matt, in his words "an amazing online graphic editor creator, check it out, especially the symmetry tool. See the attached file it cunningly says iceblue blog if you look carefully" Obviously!

http://www.sumo.fi/products/sumopaint/

Have a play with your logo if you’re feeling bored of "real" work and you never know you may be on track to creating a new logo and re-branding your entire company! Having said that don’t try too hard as I don’t want to do us out of business (my job won’t last long if that happens), remember we have our very own super duper graphic designer Colette on hand to do that re-branding for you….So I should stop now before I dig a very big hole for myself.

More tomorrow……..all comments welcome.